Selected Case Studies:

 

Bronx Council on the Arts

Marketing & Communications | Social Media Strategy

 

Context:

Bronx Council on the Arts (BCA) is a major cultural institution serving artists and communities across the borough. With frequent programming, open calls, and public-facing initiatives, the organization needed a cohesive, community-centered digital presence that could support both visibility and trust.

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Role:

Marketing & Communications Associate
Social Media Strategy & Content Development

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Approach:

• Developed and implemented an organic, grassroots social media strategy across platforms

• Shifted content toward storytelling, artist visibility, and borough-wide cultural context

• Created consistent messaging around programs, awards, and exhibitions

• Balanced institutional communications with accessible, human-centered content

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Results

• Drove 40% organic growth across social platforms

• Increased engagement through culturally relevant storytelling

• Strengthened BCA’s digital voice as a trusted arts leader in The Bronx

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En Foco, Inc.

Social Media Consulting | Email Marketing

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Context:

En Foco is a nonprofit organization dedicated to supporting Latinx photographers nationally. The organization sought to strengthen its Instagram presence while maintaining clarity and consistency in its email communications.

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Role:

Social Media Manager Consultant

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Approach:

• Built an Instagram-focused strategy centered on artist work, archival context, and organizational history

• Supported senior staff with email marketing for exhibitions, programs, and announcements

• Emphasized consistency and sustainability over rapid growth

 

Results:

• Achieved 15% organic Instagram growth since December 2023

• Improved alignment between social media and email communications

• Strengthened audience connection to En Foco’s mission and artists

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WallWorks New York

Gallery Direction | Curation | Digital Strategy

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Context:

WallWorks New York is a gallery dedicated to graffiti and contemporary urban art. The gallery required integrated support across exhibitions, sales, press, and digital communications.

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Role:

Gallery Director

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Approach:

• Curated exhibitions and coordinated gallery programming

• Oversaw press materials, written content, and all social media channels

• Managed digital storytelling around exhibitions, artists, and gallery history

• Supported sales through online platforms and client engagement

 

Results:

• Maintained a strong, consistent digital presence aligned with the gallery’s mission

• Increased visibility for represented artists through editorial-style storytelling

• Strengthened audience understanding of graffiti’s cultural legacy

 

Cultural & Place-Based Consulting

Arts + Real Estate | Organic Community Engagement

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Context:

AAM Creative works with place-based projects and real estate initiatives seeking to engage local culture authentically—particularly within The Bronx.

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Role:

Social Media Marketer & Cultural Consultant
(Self-Creative Agency collaboration)

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Approach:

• Developed organic, grassroots social media strategies

• Highlighted local history, culture, and community voices

• Avoided gentrification-forward language in favor of trust-building narratives

 

Results:

• Created culturally sensitive digital presence

• Fostered community engagement rooted in place and history

• Supported long-term brand credibility within the neighborhood​​